In August last year we spoke about the main differences between Dynamics AX and NAV. We explained that one of the key differences is the audiences both technologies are aimed at – AX at large, multinational organisations and NAV at small and medium-sized businesses.
In this article, we reveal three reasons why Dynamics NAV is failing to completely dominate the SME market. You can tell us whether you agree.
Despite this, there are plenty of sharks out there ready to take business from NAV directly, on all fronts. Even the Dynamics team’s staff aren’t safe, with well-known and high-up executives like Microsoft’s Kirill Tatarinov leaving and moving to Citrix to be their President and CEO, effective of January 25th 2016.
Other companies like Salesforce are hungry for Microsoft’s NAV business. In recent months, even CRM bigshot Salesforce has been forcing their way into the ERP game with their creation of Force, a new business processes automation tool.
They have also acquired Steelbrick which will help them deliver general business solutions and enterprise resource planning. Dasheroo’s decision to go with Salesforce show that competitors are always ready to steal marketshare from Microsoft when it comes to the SME market.
- Competitors

- Master of None
- Basic Knowledge