Small and medium-sized businesses generally spend more of their money on IT than larger ones. An average small company spends 6.9% of revenue on IT, whilst midsized companies spend 4.1%. This is compared to larger companies who spent just 3.2% of revenue. Two of the most effective enterprise applications on the market today are Microsoft Dynamics CRM and Microsoft SharePoint. Both built on Microsoft Windows, SQL Server, have the power to engage with most of Microsoft’s tools such as Lync and Office. If you’re an in-house Chief Information Officer looking to introduce a new enterprise application throughout your organisation, which one should you choose?

Microsoft SharePoint

Microsoft SharePoint is a platform which has the capacity to integrate with content management systems, intranet and document management systems for direct task delegation. It’s also a great web application framework for enabling information to filter through a team, assigning tasks quickly, sharing documents along with other essential data in real time, making working easier and more efficient. If you’re currently working with unstructured data then SharePoint may be the most suitable option for your organisation. Dealing with difficult relationships along with writing code is much easier and quicker. Along with facilitating workflow management, Microsoft SharePoint can also be used in managing social networks, document management, automatic solutions and business intelligence.

Microsoft Dynamics 365 for Sales – Dynamics CRM

Now we’ve assessed the benefits of Microsoft SharePoint, we turn to Microsoft Dynamics CRM. Dynamics is beneficial to a number of industries – for example, retail, finance, manufacturing, service and the public sector. This is because it integrates with Office 365, MS Outlook and Microsoft cloud (Azure), enabling companies to manage their processes. It also ensures their sales teams meet their targets by providing and end-to-end view of their customer – from lead generation to sale. One of the main issues with Microsoft Dynamics CRM is the limitations it has in being able to provide support of separate sites or platforms, such as a team site based on Microsoft SharePoint. Instead, Dynamics 365 essentially relies on SharePoint to manage unstructured data. Therefore, if your business operates on a base of unstructured data, such as a document library or content sever, then SharePoint is likely to be the better route. Alternatively, if customer journey, customer flows ad targets are more valuable to your operation, then Dynamics CRM is probably the way to go. To advertise your organisation’s roles that use SharePoint and Microsoft Dynamics visit our employers board or contact us for more information and opportunities. UK: +44 (0)1483 233 000 USA: +1 646 202 1761 admin@conspicuous.com