Dynamics CRM has a long, fruitful history of integration with email technologies such as MailChimp. However, it was only recently that Microsoft Dynamics took its first steps towards a full integrated solution for Campaign Monitor – another preferred email marketing solution for marketers.
Introducing Campaign Monitor for Microsoft DynamicsHaving just announced the new partnership with Campaign Monitor, marketers are already looking at ways to integrate this with their Microsoft Dynamics CRM. It will allow users to improve the quality of their campaigns by leveraging the analytics and marketing automation capabilities offered by Campaign Monitor. There are a significant number of features in the new solution which include:
- A drag-and-drop email builder to create email campaigns
- Personalised one-to-one marketing campaigns with customer data from Microsoft Dynamics
- Email templates that work on any mobile device
- Marketing automation to trigger customer journeys with CRM data; and
- Rich reporting around email campaign engagement