PPC Manager - eCommerce Performance Marketing
Location: Lytham St Annes, Lancashire (hybrid)
Salary: £40,000 - £45,000 per annum, dependent on experience
Overview
An exciting opportunity has arisen for an experienced PPC Manager to join a dynamic eCommerce performance marketing team. This role focuses on overseeing the day-to-day management and optimisation of paid search accounts, with the aim of driving significant revenue growth while managing a substantial budget. The position is ideal for a professional with a strong background in paid search, a keen eye for performance metrics, and a results-driven approach.
Key Responsibilities
- - Develop and implement PPC strategies across multiple brands, ensuring revenue targets are consistently met.
- Manage campaign budgets and set clear, measurable performance targets.
- Monitor and optimise campaign performance to improve metrics such as Impression Share, CTR, and ROAS.
- Oversee paid campaigns across YouTube and Google Display, adopting a test-and-learn methodology to implement new features and strategies.
- Collaborate with SEO teams to integrate strategies for maximum effectiveness.
- Analyse competitor activities and use insights to refine campaign performance.
- Provide detailed performance reporting and analysis to stakeholders.
- Lead and mentor a PPC Analyst while managing relationships with external agencies and search partners.
Essential Skills and Experience
- Proven experience in PPC account management, ideally within eCommerce.
- Demonstrated ability to manage enterprise-level budgets and meet key performance indicators.
- Exceptional analytical and organisational skills in a fast-paced environment.
- Comprehensive hands-on experience with Google and Microsoft Ads, as well as Google Merchant Centre.
- Strong commercial mindset, with a focus on driving profitability.
Benefits
This role offers a competitive package, including:
- 33 days of holiday (inclusive of bank holidays).
- Private healthcare cover.
- Contributory pension scheme and life assurance.
- Generous employee discounts for you and your family.
- Wellbeing initiatives and access to counselling services.
This is a fantastic chance to make a significant impact within a forward-thinking eCommerce team. If you're a PPC expert passionate about driving performance and delivering exceptional results, this could be your next step.
Apply today - lucy.elliott@conspicuous.com