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Why You Need to Combine Your CRM and Dynamics ERP

26 April 2016
Written by
If you are a Dynamics End User, there are plenty of situations where integrating your ERP and CRM system will help to simplify your pipeline and reduce your operational costs. This might mean hiring a Dynamics professional who specialises in technology integration or working with a Partner who can deliver both CRM and ERP, but the cost associated to this investment in resource will be hugely outweighed by the value of the products they create. Here are five reasons why you should consider implementing integrated CRM and Dynamics ERP solutions.
  1. Visibility
Integration provides the sales team, account managers or whoever will be using the platform with a fuller picture of their customers. Rather than searching for data in two separate systems, integration means customer data is more accessible, saving time and money.
  1. Accuracy of data
Data is only valuable if it’s accurate. If you have duplicate records in your CRM and Dynamics ERP databases and there is an error, correction will take twice as long as if the two systems are automated and integrated. Without integration, changes in client records could lose parity. Integration is vital, then, for maintaining truly accurate data across all of your client records.
  1. Cost effective for largescale customer acquisitions
Clients with integrated ERP and CRM solutions who import large numbers of customer records on a monthly basis can gain an immediate ROI on data entry alone. Without it, you might be forced to hire resource whose sole purpose is data entry, or expand your existing team more than you need to. Integration means less work and cost effective data entry.
  1. Generate leads faster
Customer records are only helpful if they deliver sales. The sooner your records are captured and updated into your CRM and ERP systems, the faster a sales team can use that information to progress through their sales pipeline. With the efficiency saving benefits of integrated systems, you would expect increases in sales, too.
  1. Condense your team
Integrating your CRM and ERP systems should enable you to consolidate your workforce. You can hire resource that is well versed in both pieces of technology, reduce your outgoings and ensure that every member of your team is focussed on improving efficiency and driving integration. If you are looking for the right resource to help you in your transition to integrated CRM and ERP, talk to us at Conspicuous for impartial advice on the Dynamics market. We’re confident that we can find your ideal candidate. If you’re a candidate looking for that next role, upload your CV today. Give one of our expert consultants a call today on +44(0)1483 233000 or +1 646 878 6426 for advice on the UK and US Dynamics market.

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