If you’re an IT professional looking for a Microsoft Dynamics job in the US or UK, you’re bound to be asked questions in your interview about what excites you most about Dynamics. In this four-part series, we’ll examine some of the key areas of Dynamics to show the breadth and depth of the Microsoft Dynamics development platform. Microsoft Dynamics has a lot to offer businesses and organisations of all shapes and sizes. We begin by looking at Microsoft Dynamics Marketing. What is it? Why might you use it? And how can it solve your marketing needs? What’s Marketing Got to Do with It? Microsoft Dynamics Marketing (MDM) is an integrated marketing management platform for marketing operations, planning and implementation and analytics cross-channel. Phew, that’s a lot. It doesn’t matter whether you’re working in digital, social or offline, MDM can be your comprehensive marketing solution. Because MDM is a Dynamics CRM solution, marketers can clearly see how their efforts directly impact the business’s/organisation’s sales. Through smart analytics and reporting, decision makers can inform their business’s next actions. It’s clear, then, that MDM is an invaluable tool. Track That Budget Every marketer knows that while an infinite budget would allow for more explosive campaigns, a modest budget can also lead to clearer, impactful campaigns. Let’s be realistic: everybody works to budgets, and it’s not the size that counts – it’s how you use them. Whether you’re working across email, social, digital or traditional mediums, marketers need to integrate project planning with budget to make sure each and every project comes out to cost and to spec, or their financial directors won’t be particularly happy! Building Brands Marketing is becoming ever more closely linked to sales. According to Microsoft, customers are already 57% through their buying cycle before they even begin to approach brands, so marketers need to be quick off the mark to ensure their business’s brand catches their audience’s attention. Thankfully, MDM is here to help. With the capacity to track a campaign right through from the very earliest stages all the way to the finishing line, you’ll be converting customers like a photographer converts Raw to JPG files. A Sales and Marketing Love Child Thanks to the integration of MDM with CRM, there are plenty of ways to bring marketing together with sales, creating better streamlined workflows and greater goal achievement. One of the most basic ways to do this in MDM is to create your very own sales pipeline with advanced lead management built in, meaning you’ll never again forget to reply to that potentially lucrative email sat at the bottom of your inbox for 2 weeks. Give Your Financial Director Something to Smile about Marketing for marketing’s sake is pretty much pointless. You need to be able to justify what you’re doing from a financial perspective. To do this, MDM incorporates powerful data manipulation and visualisation tools like Microsoft Excel and Microsoft Power BI for real-time reporting. Whether you’re huddled around one screen, or you’re sharing information and collaborating across multiple people, MDM comes with all the tools you need to be successful. Hopefully, we’ve put across some persuasive arguments for why you should be using Microsoft Dynamics Marketing. If you’re still not convinced, speak with one of our Microsoft Dynamics consultants who can help to explain the benefits. You never know, you might end up with a Microsoft Dynamics job at the end of your conversation!
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