Here's the third part in our four pillars of Dynamics series. If you’re an IT professional looking for a Microsoft Dynamics job in the US or UK, you’re bound to be asked questions in your interview about what excites you most about Dynamics. In this four-part series, we’ll examine some of the key areas of Dynamics to show the breadth and depth of the Microsoft Dynamics development platform. In the first part of our series, we looked at Microsoft Dynamics Marketing, which lets businesses of all shapes and sizes get their message out more directly to their target audience. In the second part, we moved on to look at Microsoft Dynamics’s social features. Now, we’re going to look at the cold, unforgiving world of sales! Only joking, we all know sales helps the world go round, so here’s how Microsoft Dynamics Sales helps.   Introducing Sales Sales is Microsoft Dynamics’s answer to providing an integrated platform that enables salespeople to become more productive. Ultimately, it’s about getting as much information relevant to their customer as efficiently as possible, in any environment, and at any time. By doing so, salespeople can guarantee they are giving their customers the most amazing experience, and that’s what’s going to drive sales, right? Customers aren’t always right, but Microsoft Dynamics Sales’ data is.   Building Rapport  It might be true that customers to your business know more than they ever have, but your sales team still has one useful tool when it comes to winning that sweet, sweet new business: their customer relationship. Understanding your customer’s journey is vital to your sales team’s success, and building deeper, lasting relationships is how to achieve this. Thanks to the sales capabilities of Dynamics CRM, your sales people will get plenty of fantastic insight to help them focus their attention on what your customers need the most.     All-Important Productivity  Good sales come when you have a great customer relation pipeline. This means understanding all of your previous interactions, the contents of your next interaction, as well as your future ones. Using tools like immersive Excel, OneNote and Dynamics CRM for Outlook, you can increase productivity and get that step closer to meeting your sales targets through contextual recommended next steps.   Learn about Your Customers  Leads are a sales person’s best friend, and Microsoft Dynamics Sales will help you generate them faster. By identifying buying signals using social data pulled in from Microsoft Dynamics Social Engagement, Sales helps you win faster by creating a dynamic lead list of opportunities that you can respond to, speeding up that sales win rate. Your sales people will also find outreach much easier thanks to Sales’s ability to use accurate, real-time company an contact data, news and events, all powered by InsideView. This sort of business intelligence makes management and strategy more straightforward, too. Knowing more about your customers and your competitors will help you enhance visibility and decision-making power. Naturally, you’ll have Dynamics Sales’s interactive charts, sales reports and dashboards there to help you.   Collaborate Anywhere No winning proposal or pitch is created in a vacuum. It takes the hard work of a number of team members to make a sale. Dynamics Sales makes it easier to collaborate by introducing real-time co-authoring and sharing. You can also use Yammer and Skype for Business to ensure you’re sharing your ideas and feeding back as you go along.   The need for effective collaboration doesn’t stop when your working day is done. You might need to check something last thing at night, or while you’re on the go. Wherever, whenever, Microsoft Dynamics Sales will work across your phone, laptop, tablet or anything else, so you can access your sales office 24/7.   Analyse, Analyse, Analyse  No sales person’s life would be complete without a large number of key performance indicators (KPIs) looming over them. While targets are sometimes stressful, they’re easy to manage with Sales’s analytics capabilities. Monitor your day-to-day progress against KPIs, or drill down into deeper analytic waters to discover completely new insights. Hopefully, we’ve explained everything you need to know about Microsoft Dynamics Sales. It’s a comprehensive package with a lot to offer. If you still need a little bit of persuading, speak with one of our Microsoft Dynamics consultants who can help to explain the benefits. You never know, you might end up with a Microsoft Dynamics job at the end of your conversation!