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Dynamics CRM and Salesforce: The Battle for CRM Crown

10 December 2015
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There has been some really big Microsoft Dynamics news recently. First, we all witnessed the shocking news that Microsoft’s Corporate VP has stepped down at Microsoft and is heading over to Microsoft’s largest competitors, Salesforce, as their Chief Analytics Officer. It's a unique time for Dynamics CRM and Salesforce. Bob Stutz at Microsoft Second, Microsoft is making clear that they are ramping up their ERP solutions, which – for the first time – starting with Dynamics AX, will be cloud-first. The final big piece of news is that the 2016 version of Dynamics CRM is going to be packed full of new features that help make the sales, marketing and analytics platform even more powerful.   Stealing the CRM Market: Dynamics CRM and Salesforce It’s hard not to imagine that the above facts are an attack on Salesforce’s market. After all, CRM is a significant cash cow for Microsoft: it’s not just SMBs that use it – large global banking organisations like RBS NatWest and The Saudi Investment Bank are users of Microsoft’s CRM. If Microsoft can bolster their Dynamics CRM tech, they’ll steal the market from their largest competitor, Salesforce. Naturally, the more of the market that Dynamics CRM can control, the greater revenue they’ll see flow into their Business Services division.   The New, Transformative Features in Dynamics CRM and Salesforce According to Juihar Singh, who recently took over the Dynamics CRM general manager position left vacant by Bob Stutz, "The new release is not only our most comprehensive ever, but it also represents a huge leap forward in our journey to deliver intelligent customer engagement." Those with Dynamics CRM jobs will be able to harness the power of Cortana Analytics Suite and predictive search to drive cross-sell opportunity and help service reps "know what the customer needs and wants before they do," Singh said. singh at Microsoft In addition, when a user has to switch from one application to another, they see a 40% drop in productivity. Therefore, integrating applications like Office 365, Skype for Business, Office 365 Groups, OneDrive for Business, and Outlook brings “all Microsoft has to offer in productivity and intelligence into a single experience,” Singh said. These are big additions, and if Dynamics CRM can integrate them smoothly, there’s a big chance Salesforce users might swap to Dynamics CRM in the Dynamics CRM and Salesforce battle.   Impact on Dynamics CRM Jobs   With Microsoft putting such a large emphasis on Dynamics CRM for the foreseeable future, the next period should be a positive one for those with Microsoft Dynamics jobs, or those looking for CRM development jobs in the New Year. With a greater market share comes a stronger demand for Dynamics CRM solutions, and therefore a surge in requests for Dynamics CRM developers by end-users. Moreover, integration with other technologies means that developers will need to pull in knowledge of other platforms to help make their users’ CRM implementations as useful as they can be. This ultimately means that there will be a larger number of jobs for Dynamics CRM developers. It also means that those developers in CRM-focussed roles will be more creative, as developers – as well as third parties like CRM resellers – will need to be more imaginative when planning and developing their CRM solutions, ensuring they embed and interface with technologies like Skype for Business.  These new features definitely intensify the struggle between Dynamics CRM and Salesforce. Microsoft’s SaaS approach is going full steam ahead with Dynamics CRM. With so much coming in the future, it seems like the gap between Dynamics CRM and Salesforce. With Christmas and the New Year coming up, if you’re looking for your next Dynamics CRM job, get in touch with our amazing Dynamics CRM consultants on +44 (0)1483 233 000 or +1 646 878 6426.

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