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Microsoft Dynamics 365’s new AI-driven insight applications for Retailers

28 November 2019
Written by
Helayna Lowe

In 2019, Microsoft launched a number of new AI-driven insight for Dynamics 365 and if you are not yet aware of them, read on…

Dynamics 365 Commerce, and Dynamics 365 Connected Store – have been designed specifically for use by retailers, and they allow businesses to harness the benefits and reality of AI to transform the retail experience.

The way in which customers shop is changing and shopping has become something that can be done anytime and anywhere, because of the ease in which customers can access information and shop digitally.

Consumer expectations have evolved and 91%1 of customers are more likely to shop with brands that tailor their shopping experience by providing them with personalised, relevant offers, and that ‘remember’ their shopping preferences.

Dynamics 365 Commerce

Dynamics 365 Commerce is a comprehensive omnichannel retail solution for companies. It unifies all of their in-store, back office, call centre and digital experiences.

It can transform customers’ experiences – making shopping online fun and rewarding and offers solutions that enable retail employees to provide excellent customer service. It can provide insights to aid decision making and personalisation and delivers a complete commerce solution to help retailers build brand loyalty, optimise operations, create efficient supply chains, and deliver optimal business outcomes.

One such retailer that is planning to use Dynamics 365 Commerce to transform the way it does business across both digital and physical channels is Ste. Michelle Wine Estates, the third-largest premium wine company in the U.S.

Dynamics 365 Connected Store

Dynamics 365 Connected Store will help physical retailers understand and improve customers’ in-store experiences by analysing data from IoT sensors and cameras and provide both real-time and predictive insights to help stores make better decisions.

It uses observational data gathered from customers as they move around the store, and provides information on the status of store products and equipment, such as highlighting any problems with in-store freezer temperatures. It can create employee alerts and insights that can improve the efficient running of the store – such as bringing in extra staff at checkouts when alerted by sensors in the store.

Connected Store can also track long-term trends in the retail space, to optimise the experiences of customers. Teams across the organisation can stay updated with automated emails and a web app to review and report data.

The multinational retailer Marks & Spencer is using Connected Store at its flagship store in London, to help it realise its goal of becoming a ‘digital-first’ retailer.

Microsoft Dynamics 365 solutions at a glance…

Dynamics 365 Sales Insights

AI-driven sales insights enable a company’s sales force and managers to minimise routine tasks, build relationships through personalised engagement, and proactively lead sales teams.

Dynamics 365 Customer Insights

AI-driven customer insights help to maximise the lifetime value of a company’s customers based on unified customer profiles. The insights transform the company into a customer-centric organisation where employees have the insights they need to personalise customer engagement and experience.

Dynamics 365 Market Insights

AI-powered market insights improve a company’s ability to identify, anticipate, and then act on market events and trends as they happen.

Dynamics 365 Customer Service Insights

AI-driven customer service insights enable companies to make better decisions and proactively improve customer satisfaction. The innovative features enable companies to measure performance across all channels over time, to improve productivity, and identify growth areas.

In conclusion… data-driven intelligence, together with modern business applications, is enabling organisations to deliver personalised, bespoke shopping for their customers, and Microsoft Dynamics 365’s new AI-driven insights allow retailers to make better decisions with their customers in mind. This is already happening today and will clearly be the future for retail.

If you would like more information on this, or on how the team at Conspicuous can help you in your job search, please call us today on +44 (0)1483 233 000

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