You may (like us here at Conspicuous) use Blackberry’s around the office and the recent troubles at Research In Motion may be worrying. However 15 years ago there was another company in a similar position – Apple Inc. In 1997 Apple Computers Inc. lost more than $1billion and was 90 days away from Bankruptcy – then entered Steve Jobs. He introduced the iPhone and Apple is now one of, if not the, world’s strongest brand. This is not to say that history will definitely repeat itself, RIM needs an innovative product and a talismanic figurehead but they have a loyal customer base and a strong image. So don’t throw away the Blackberry’s just yet!
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