This year’s Microsoft Worldwide Partner Conference (MWPC) takes place in Toronto, Canada between 10^th-14^th July. Microsoft’s TechNet page has a helpful podcast explaining all the details of what to expect here. If you operate in the Microsoft Dynamics partner channel as an independent Software Vender, or you’re an App Developer, it’s worthwhile attending as it offers a number of key opportunities. Here are 5 of the best.

1. Engage with the Microsoft Leadership

The MWPC is one of the best opportunities you will have to network and engage with Microsoft’s leadership. With CEO Satya Nadella and COO Kevin Turner, presenting the Vision Keynote on Day 1, you can learn what the next year of Microsoft’s business plan will be, and how you can align with their narrative. You’ll also get the chance to ask questions in FAQ style.

2. Upgrade your competencies

Be the first to hear the Microsoft leadership explain the strong correlation between the competencies your business succeeds at, and Partner of the Year award. As this blog post explains, a growth mind-set is vital to success as a partner, and one metric of this is the level of competence of your team.

3. Meet new platforms

The roster of platforms that your developers are building for is constantly changing to meet consumer expectations. The MWPC is the perfect place to get hands-on with those new devices, platforms and technologies before they’re brought to market. This gives your developers the head-start required to release well-optimised Dynamics-powered tools and services.

4. Pinpoint

Microsoft’s directory of partners, Pinpoint, has come under fire recently for mismatching potential customers and partners, but Microsoft has claimed they are making changes this year which will make the service “more integrated and comprehensive.” This year’s MWPC will detail the new auto-detect feature which will launch to offer a solution to large organisations with multiple offices where potential customers are not being matched with the nearest location. Learn about it first at MWPC.

5. Competition

The MWPC brings together Microsoft’s finest partners from across the world. With specialists from a broad range of verticals, keep your eyes and ears pealed to ensure you pick up all the available hints, tips and tricks. The MWPC is an open, collaborative celebration of Microsoft’s top partners, so there should be a real effort to learn, share and grow. Attendance at MWPC should fill you with inspiration. Once you’re back, consider your Dynamics resource needs for that next project. Then, get in touch with one of our consultants. Reach our UK and US consultants today on +44(0)1483 233000 or +1 646 878 6426. Or, if you’re ready for that next position, begin your search today by uploading your CV.